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Balmoral

Located in Madrid’s exclusive Golden Mile, Balmoral by Meliá brings together luxury, tradition and modernity in a sophisticated setting. Its bold mixology, castizo tapas and Mediterranean cuisine create a distinctive experience where elegance and enjoyment coexist naturally.

Overview

For Balmoral, we developed a uniform concept designed to reflect the character of the space and its balance between classic Madrid sophistication and contemporary hospitality.

The wardrobe was conceived to feel polished, elegant and approachable, reinforcing the identity of Balmoral while remaining practical for the demands of daily service.

Our approach

Our approach focused on selecting and developing the right garments for the different roles within the team, ensuring a consistent image throughout the venue.

We worked with refined silhouettes, carefully considered details and a cohesive visual language to create a uniform that feels fully integrated with Balmoral’s aesthetic and the premium positioning of the Meliá group.

Diseño de uniformes

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FAQ

What types of projects does Jeffrey’s Apparel work on?

We design, develop, and produce corporate uniforms for hotels, restaurants, clinics, hospitals, retail businesses, and other organisations where the appearance of the team forms an important part of the brand experience.

We can work on complete uniform redesigns as well as specific projects for individual departments, openings, new locations, or brand image updates.

Do you offer standard garments or develop custom designs?

We offer both options. We can select and customise existing garments from our professional catalogue or develop fully bespoke uniforms, including design, pattern development, fabric selection, prototyping, and production.

The right solution will depend on the scope of the project, timeline, budget, and level of customisation required.

Can you adapt the uniforms to our brand identity?

Yes. We analyse each client’s visual identity, positioning, spaces, corporate colours, and operational requirements.

Our goal is to ensure that the uniforms integrate naturally into the overall brand experience while maintaining a consistent image across departments, roles, and customer touchpoints.

Is there a minimum order quantity?

It depends on the project.

Minimum order quantities depend on the type of garment, level of customisation, and production method.

Customised catalogue garments allow us to work with smaller quantities. Exclusive developments and fully bespoke productions require specific minimum quantities, which are communicated before the project begins.